SEAT IBr

This is the latest project I have done, for a design competition organized by "Auto bild" magazine and SEAT, where they asked to design the SEAT of the year 2020.

For my project my principal objective was to create a continuity on the actual SEAT design language but at the same time make it more modern and fluid. Apart from that, the reason why I chose a sports car was to reinforce the brand image of sportiness and emotion.
The design is also focused on efficiency, creating an aerodynamic body with just the necessary air intakes for cooling the engines, which close automatically in case they are not needed, and shapes that help guide the air through the car in an efficient way to reduce drag, and all this in an attractive body!

Hope you like it!